The Must Have Checklist for Your First Facebook Video Campaign
Before you can start reaching to your audience through videos, you need to know who your ideal customer is, where they are, and what they will buy. The Must Have Checklist for Your First Facebook Video Campaign now and get clear on who you’re reaching to.
Facebook Video Campaign Checklist
- Determine your target audience who you want to see your ad. Decide on their ages, where they live, and what interests they have. Will they be fans of certain pages?
- Decide on the type of ad you want. Is it a video ad, text only, or text with an image?
- You may want to start with wider focus for the first video to build out a custom video retargeting bucket among a mass audience, then retarget users who’ve watched the first video for subsequent campaigns.
- Consider splitting up your campaign flight so the first 25% reaches a mass audience, and the last 75% focuses on a precise audience of users who are most likely to watch your video.
- For the majority of campaigns, the best practice is to prioritize video views, and optimize the campaign over time to users who are likely to watch.
- Consider broad targeting (e.g. age/gender only/ high-level interests) to increase reach and lower advertising costs.
- Engagement is best for videos with a strong call to action to encourage sharing in an attempt to make the video go viral.
- Remarketing campaigns target potential customers who visited your landing page or website but never converted. Choosing remarketing lists as a target audience will likely be a profitable decision, due to high conversion rates and low cost.
- Many YouTube viewers use the site while they are doing something else and don’t pay close attention to the video. Expand your video ad with a voiceover that could be a stand-alone Create different versions of your videos for each target audience, then implement a split testing schedule with a concrete strategy for what will be split tested when. For continuous improvement, build a system that helps to identify the best video and create versions of that. Choose the top performing ad, create versions of that and compare it to the previouswinner. Repeat this cycle enough times to accumulate sufficient data to make an informed decision.