The 3 Key Point Considerations When You Looking for Your Local Influencer Marketing Campaign
You are an local brand and you know that influencer marketing campaign will get more business and branding. But when you choose influencer marketing for your local brand outreach campaign, you have to conside few things which is essential to look before choosing the influencers. Here We have shared The 3 Key Point Considerations When You Looking for Your Local Influencer Marketing Campaign.
1. Recruit locally relevant Influencer
Get to know the content in their feed, not just what they tell you in your profile or how many people follow them. What type of content do they post? What’s their aggregated engagement rate across all posts? Where are their followers from? What languages are they communicating in?
2. Establish clear and achievable goals
Influencers or KOLs are best used to quickly and efficiently create authentic and relevant content. The best brands value the content over the influencer’s reach, and leverage that content in owned and paid media channels in addition to the influencer’s channel.
3. Craft a clear brief for your influencer
This can’t be stressed enough. When brands are disappointed with the outcome of their influencer efforts it’s usually because they recruited the wrong talent, but it’s also because they didn’t provide a crystal clear brief. The brief must clearly articulate key brand elements required, while also allowing enough creative flexibility so the brand or product is creatively interpreted by the influencer. It’s a tricky balancing, act but it’s key to enabling the talent to create something authentic and relevant to the intended audience.