Influencer Marketing Models - Single Table Explains Everything
Influencer markets intention to match brands and influencers based on simple standards, facilitate engagement by exchangeable actions and offer consistent KPIs that seek to mimic advertising performance measurements. Many seasoned brands have accomplished that influencer marketing’s success relies on establishing long-run, reliable, interdependent relationships between brands and relevant individuals. This approach path is backed up by a modern type of platforms named IRM (for Influencer Relationship Management platforms). IRM platforms provide a technology to manage relationships with significant influencers, trigger them, and measure out their impact. They enable brands to handle influencers in the similar method these brands handle clients but considering social data and part of voice instead of purchasing data.
Influencer Marketing Models
Influencer marketing can be roughly segmented in two different models of business, each of them rely on a different set of technology.