4 Reasons of Why Brands are Embrace Influencer Marketing Right Now
For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has gone through a considerable shift in the last year 2016, acquiring the trust of marketers across all industries. Modern research has found that 86 percent of marketers used influencer marketing in 2016, and nearly half plan to increase their budgets over the next year.
1. Ad-Blocking Software
A recent study from Reuters, ad-blocking software is on the rise. About 25 percentage of American consumers at present use it, but that quantity gets hold of 44 percentage for ages 18-24, indicating that the future is for the most part ad-free. Not only will influencer content go around ad-blockers, but users will most expected be seeing the content because they actively chose to read it, not because it was a disruption.
- As ad-free content becomes the norm, advertizers call for directions to attract aid in an organic and genuine way. Influencer marketing allows for these.
Influencers often have an genuine spokesperson that comes across with their readers. And because influencers are centered on dealing interesting content rather than selling products, they think editorially even when they’re running sponsored campaigns.Where marketers can have a difficult time thinking outside “brand language,” influencers offer a fresh perspective on how to translate your brand values in a way that elicits a response from your consumers or clients. This is just one reason that brands across all industries, from fashion to financial services, are drawn to the strategy.
3. One Campaign, a lot of Audiences
Traditional marketing campaigns reach a single audience with a single voice — that of your brand. Influencer marketing allows you to reach multiple audiences through influential leaders, strengthening the impact of your message throughout the campaign.
4. Measurable ROI
Once viewed as a fuzzy metric, marketers are finding increasingly effective ways to measure their ROI on influencer marketing. While affiliate links have allowed brands to measure immediate sales, metrics like cost-per-engagement have allowed them to measure their impression on potential customers and likelihood of future sales.By assessing the costs of producing professional-quality imagery in-house, brands can also measure the ROI of the influencer content itself